Vogue’s TrailBlazing Cover

It is hard to deny that accusations of racism is present in the fashion world when diversity is a rare sight in magazine covers and runways. One definition of fashion design is “the art of the application of design and aesthetic or natural beauty to clothing and accessories”, sadly not a lot of woman can identify with the definition of this supposed natural beauty. For decades, inclusion in the industry seems to only welcome woman of certain shape, size and color, and there has been comments that the industry is “white washed”.

Fortunately, Edward Enninful, Vogue’s editor in chief is ready to start a movement of change represented in the newest trailblazing Vogue cover.


Featuring 9 women of all colors shape and background, this inspirational cover stands as a representation of what Vogue stands to believe in 2018. Along with Radhika Nair, Yoon Young Bae, Faretta, Fran Summers, Vittoria Ceretti, Paloma Elsesser and Selena Forrest,

This opens up a gateway for many brilliant voices to be heard, taking down barriers of the traditional definition of glamour and style. Quoting from Edward Enninful, “Yet as a new mood begins to take hold – one that will only enrich and enliven creativity in fashion – I also believe that the time has come for us to look forward. In short, it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.”


Halima Aden, born in a refugee camp in Somalia is one of the beautiful faces featured in the cover. Her story inspires millions as she is a an authentic representation of how the fashion industry is evolving. When asked about the modification of diversity, Halima Aden told Huffington post UK that “Everybody comes from different cultures and races. There’s something beautiful when it’s a blended runway.”.

The shoot was a great success, seeing all the different race and backgrounds intertwining in one cover for the same purpose – climbing over the pre-altered definition of beauty. Despite the differences they bear, the similar value and integrity they share is what the world desperately needs right now.




Girlboss Media: What’s Next for the Nasty Gal Founder

Sophia Amoruso Girlboss

Sophia Amoruso is certainly a type of person who moves on quickly. Back in November it was announced that Nasty Gal, the e-commerce site she founded, filed for bankruptcy. The television show based on her autobiography also has resulted in unfortunate ratings and has been cancelled by Netflix after one season. As we mentioned in our previous discussion, Sophia Amoruso is a genius in constructing brand and her new venture, Girlboss Media, is becoming another exceptional brand.

Claimed to have started the brand on accident, Girlboss Media is a media company that comprises of a website (Girlboss.com), a newsletter and a podcast. It also will held “rallies”, a biannual conference event type where attendees can congregate to hear speakers with varying of topics from business and finance to beauty and health. The first Girlboss Rally was held in Los Angeles with 500 attendees for the one day conference.

Amoruso is taking claim that the new project is “a platform focused on redefining success for a new generation of women.” In which her claim is manifested by her team that are building Girlboss Media. Alison Wyatt, former Goop chief revenue officer is now its president and chief revenue officer. Taking the role of chief operating officer and editorial in chief is Neha Gandhi, who was the senior vice president of innovation and content strategy at Refinery29. Now vice president of brand strategy and partnerships is Athena Chen previously worked at Clique Media Group.

Girlboss is standing out among other female-focused outlets by first covering topics in relations to what they know best: beauty and fashion. In growing their platform, with 1.2 million USD in funding, they are also have the objective to relate to their audience by creating content across platforms that are inclusive to every type of women.

Rest assured, Girlboss Media are making their way in shaping the narrative of what it means to be #girlboss for women everywhere.


Top 5 Mobile Applications #REVESSQUAD Must Have on Her Phone

The life as a #REVESSQUAD can be pretty hectic and we are so thankful for our smartphone that act as our personal assistant to get through the day. It can be difficult to handle our daily activities from scheduling meetings, finishing deadlines while keeping a healthy lifestyle. By a click of a button download we can get various applications with their advance functionalities to help in mastering the multi-tasking way.

So why not try to install these five applications for more assistance?


  Wunderlist: To-Do List & Tasks- screenshot

This is the app if you want to organize your activities for the day and get stuff done. You can key in your agenda for the day, reminders and share lists. The app makes it easy for you to collaborate with your family or coworkers for team projects or planning for your next holiday.

All Recipes

  Allrecipes Dinner Spinner- screenshot

There is joy in cooking your own food and this app is an instant access to various recipes that you can try. You can get recipes that suit your dietary restrictions with their step-by-step cooking videos.  Don’t forget to use the shopping list feature so you won’t forget to pick up the ingredients.

Eve by Glow

  Glow Period & Ovulation Tracker, Fertility App- screenshot

At its core, the app is a fertility calendar app to track your period. It has daily health log and health insights so you can get accurate prediction and understand your cycle thoroughly. There is also a community within the app where you can discuss about your health that are truthful and relevant as they have medical advisers.

Safe Travel

  SafeTravel- screenshot

The Ministry of Foreign Affairs released this helpful app early this year for those who are traveling or working overseas. This app aims to assist Indonesian citizens in getting practical information when they are abroad such as: time difference, local customs to services that are available at Embassy of Indonesia.

However, the app is currently only available on Google Playstore.

Runtastic Results

  Runtastic Results Home Workouts & Personal Trainer- screenshot

Getting toned muscle is only few taps away. Runtastic Results is an app to generate a personalized 12-week strength-training workout program. It is a great app for beginners and you don’t need any equipment to start.


International Women’s Day 2017: Inspiring Women from Around the World

In celebration of International Women’s Day, we are introducing women from around the globe that are making better changes in the community. These women see the opportunity and took the chance in modifying their space into a more hospitable environment. They are the evidence that women are problem server and their place are indeed everywhere.

Alexandra Van Houtte 

The fashion industry has not always been the most up-to-date when it comes to technology. In fact, it took a former Vogue assistant for the industry to have its own search engine.  Tag Walk (www.tag-walk.com) was launched in January 2016 out of Alexandra Van Houtte’s frustration in the lack of online database for Fashion unlike other industries. Now you can easily search for the latest looks from the runway with the tip of your fingers.

Yasmin Green 

Yasmin Green is the head of research and development at Jigsaw, a Google-owned tech incubator that has been developing a new program that targets aspiring ISIS recruits with hope to discourages them in joining the group. The program uses Google’s search advertising algorithm and YouTube’s video platform to redirect users in credible information. She’s basically leading the cyber fight in combating ISIS.

Tsamara Amany

Who says millennials aren’t interested in politics? Tsamara Amany is encouraging youths in Indonesia to be more involved in politics. She is the co-founder of perempuanpolitik.id with aim to instill politics among women as well as fighting for women’s representation in the Indonesian political system.

Anna Wintour 

The British-American journalist and editor is the editor-in-chief of Vogue Magazine since 1988. She is one of the most important figure in the fashion industry with her iconic look of pageboy haircut and dark sunglasses. Everyone has set their eyes on her for the latest trends in addition to her support to young designers.

Natalie Massenet

Fashion entrepreneur and former journalist, Natalie Massenet is the founder of the designer fashion portal Net-a-Porter.  She shaped the current fashion industry as we know which started as an attempt to source products online for a fashion shoot. The website that was launched in a flat is now estimated as a £350m company.

Here’s to the strong women. May we know them. May we be them. May we raise them.Happy International Women’s Day.

Valentine’s Day: Five Ideas to Enjoy with Your Beloved

Valentine’s Day is around the corner, have you planned a romantic date yet? If not, we have gathered some ideas for you to enjoy in this upcoming hallmark holiday with your significant other.

Dinner and Movie Date

It’s a classic date night idea but it works; even when film roll got burned. Add extra points if you have dinner in a place that is meaningful for both of you.

Have a Staycation

Enjoy a new scenery and create new memories together. For a more noteworthy and relaxing experience, book a much needed couple massage.

Romantic Couple Workout

Couples who work out together, stay together. Nothing is more romantic than a commitment in growing old together.  Jakarta has one event that you can check out here.

Get Crafty

There are many creative workshops that you ought to try together with your significant other. From elementary painting for couples to leather-work for couples who are up to the challenge.

Dance Night Out
Grab some tap shoes and see how compatible you are with each other. You can get to know how much trust there are between you while having some fun.

Best Street Looks from the Paris Couture Fashion Week

Fashionistas from around the world gathered in Paris this week for the first fashion week in 2017. The Paris Couture Fashion Week presents the art of dressmaking in the most grandiose and luxurious scale. But our eyes are not just glued to the ethereal creations made happen through the help of ‘Les petit mains’, as we are take down notes on the best street looks we ought to try this year.

Chiara Ferragni

Chiara Ferragni wasn’t the only one sporting the cool t-shirt debuted on Paris Fashion Week last year and we are certain the trend won’t stop here.

Bringing a fresh take on the monochrome style by adding a natural hue to the hue.

Who says it is impossible to be chic to wear in matching colours with your grandma?

Elevate the simple shirt and trousers look by colour-blocking as shown by Victoria Beckham.

We are loving this statement outerwear; simple yet mesmerizing.

Essential Chinese New Year Dishes and Their Meanings


Just like any other celebrations, the Chinese New Year will not be complete without the presence of all the delicious food to share with the family. In fact the dishes usually served for the occasion are so much more than filling our appetite, as they are also heavily in symbolic meanings. Let’s explore all the food that we are going to eat to welcome the Rooster Year.

How to Make Chinese Dumplings from Scratch - The ultimate guide to making Chinese dumplings from scratch. The dough can be used for both boiled dumplings (shui jiao, 水饺) and potstickers (guo tie, 锅贴) | omnivorescookbook.com
The classic Chinese Food is traditionally eaten during the Chinese New Year. It is believed that the more dumplings you eat during the CNY celebrations, the more money you will make during the year.

Authentic Chinese Steamed Fish | omnivorescookbook.com

In Chinese word for “fish” sounds like the Chinese word for “surplus”. The fish should be the last dish left with some leftover to symbolizes there being surpluses every year.

Longevity Noodles
Healthy ONE PAN longevity noodles | thealmondeater.com
As the names suggests, this dish symbolizes a long life. The length and perseverance in prepping the dish symbolizes the life eater’s life.  

Sweet Rice Balls

It is actually the main food for China’s Lantern Festival. However, due to the round shape and the name associated with togetherness of the family, this dish is also favored for the Chinese New Year Celebrations.

Yes, Mandarin orange and kumquat trees are auspicious during Chinese New Year. Here's why.:

The gold-colored citrus fruits symbolize prosperity and good luck. Tangerines, however, is more special considering the Chinese word for tangerine and gold is virtually the same. So expect to have tangerines everywhere, including as decorations. Also note that with their stem and leaves on represent longevity.

So what is your favourite Chinese New Year Dish? Tell us at the comments, also don’t forget to check our special collection for Chinese New Year.


17 Things We are Looking Forward to in 2017

We can’t quiet believe that 2016 is sending soon. Although we are very grateful with what we gain in 2016, we are certainly ready to face 2017. There are many things that we are looking forward to next so year, so we picked 17 of them that we hold dearly in our hearts.

  1. Big Little Lies

    A new HBO dramedy mini series based on a book written by Liane Moriarty, created by the creator of Ally McBeal and directed by the director of Dallas Buyers Club and Wild. Released in February, the show is starring big names including Reese Witherspoon, Nicole Kidman and Shailene Woodley.
  2. Haim’s Sophomore Album

    The long-haired sibling trio announced that their second album will be released next summer.
  3. Wonder Woman
    We are getting closer to the first female superhero movie and Gal Gadot is Wonder Woman. Is Chris Pine going to be the Damsel in Distress?
  4. The new iPhone

    News surfacing that Apple is going to release the new iPhone next year which some say will be so cool it will break records.
  5. Men Without Women by Haruki Murakami

    Another book from the Japanese author is coming in our way! This time, the author of Norwegian Wood is giving us a collection of stories about men living without women.
  6. Getting on that driverless car

    We are in the future as driving is getting irrelevant; more and more cities have autonomous cars available.
  7. Green. Green. Green
    Photo courtesy of Pantone.
    Greenery is Pantone Color of the Year 2017, the yellow-green hue reflects our sentiment of getting more in touch with the environment. We also have seen the manifestations of the color on the runway, including Gucci Spring/Summer 2017 Collection.
  8. Ralph Lauren Autobiography 

    Still untitled, Ralph Lauren is releasing his autobiography next fall to celebrate half century in providing impeccable classic style, not only to America but to the world.
  9. Urban Decay Spring Launch

    In early 2017, Urban Decay will be releasing a new line up that features innovative high tech formulas.
  10. See more of the world 
    Science says that we should spend our money on experience instead of spending them on things. What more valuable to spend our on money on than travelling? The Lonely Planet have curated the best places to visit in 2017. 
  11. Bruno Mars 24k Magic Tour

    We may or may not have repeat Bruno Mars’ latest album non-stop since it was released and we definitely want more. Hopefully he is going to perform near us so we can have that 24k Magic.
  12. #MACMakeupArtCosmetics

    Created by legendary makeup artists Kabuki, James Kaliardos and Diane Kendal, MAC is releasing one large collection that consists of 50 new products for lips, eye and face next January.
  13. Paul Thomas Anderson’s Fashion Drama 

    Teaming up again with Daniel Day Lewis, the movie which is set in 1950’s London fashion scene is in production early 2017 and targeted to be released late in the year.
  14. The ending of Homecoming 

    Homecoming is a psychological thriller podcast starring Catherine Keener, David Schwimmer and internet’s boyfriend Oscar Isaac. Premieres every Wednesday, this has turned to be one of our commute companion.

  15. Last episode of Running Man

    This one is actually bittersweet as we have spent so much time investing in this show. They say all good things has come to an end and at least this famous reality show from South Korea have the chance to write the narrative of their ending.
  16. Arcade Fire New Album

    The Canadian band suggested, through their band member Will Butler that their next album will be released during 2017.
  17. Trunk Show 

    We are in deep preparation for a collaboration with two other local brands. Who are they? What is our collaboration? Stay tune for more information as we keep you updated. You can also can keep guessing in the comments.

Spring/Summer17 Runway Looks We Wish to Magically Appear in Our Closet

John Font presented us the ultimate holiday looks with all the swell, curve and jut in the most lovely yet artistic way.
Blue is the warmest colour and DKNY just made runway to street much easier.
The ruffles, statement silhouettes and bold patterns; it won’t be hard in making big entrance in these looks.

Prabal Gurung.jpg
Strong looks inspired from strong women designed for strong women.

Self Portrait.jpg
We are loving the hint of laces, peek-a-boo cut outs and the strong embellishments. Certainly a great way to show off some skin.


Nasty Gal and the Future of Fashion Ecommerce

Hope you didn’t hear it first here, but few days ago Nasty Gal announced that they have filed for bankruptcy. Take note that the Los Angeles based apparel brand filed for the Chapter 11 bankruptcy protection, which under the law of US permits them to reorganisation. Founded by Sophia Amoruso in 2006 (it was Nasty Gal Vintage at first, which she sells vintage stuffs on eBay), the fashion retailer has become one of the most sought after brand and in extend has risen up Amoruso as inspiration for women and entrepreneurs everywhere.

Here at Rêves Studio HQ, we also highly regard both Nasty Gal and Sophia Amoruso as a brand and persona that we look up to. We are definitely supporting all the #girlboss movements that are happening.

From the outside world the announcement came by as a surprise. By the end of last year, Forbes reported an estimation that the company surpassed USD300 millions in revenues. The company even opened its first offline shop in Los Angeles the year before. On the other hand, Nasty Gal is one of many apparel retailers in the past two years to face financial problems in which most of them are trend drive and youth targeted (remember Urban Outfitters, Kitson?)

So what can we learn from it? 

#Girlboss, the frank tell-all autobiography by Amoruso about the challenges of building Nasty Gal turned is a major bestseller; even a Netflix series adapted from the book is set to premiere in 2017. However, this is actually an effort for Amoruso to distanced herself from the brand demonstrated by her stepping down as CEO to be replaced by Sheree Waterson in 2015.

The success of the book and the growing movement of #Girlboss surrounding do not translate into a huge sales to Nasty Gal. It also does not help that there are many allegations about toxic environment of the company were surfacing. From negative reviews on Glassdoor, layoffs to several wrongful termination lawsuits.

Even though the company raised investments up to USD40 million in 2012 and again in 2015 for USD16 million, they had taken several missteps. First, they invested in fulfilment and logistics – including in renting a 500,000 square-foot warehouse. Other startups would have taken years to achieve that step as they usually use third-party services. Also, a shift in strategy was implemented, where they target higher-price brands backfired sales-wise. They would have move into a healthier margins if they shift to direct retail compare to working with wholesalers.

Next, they heavily invested in paid e-commerce acquisition. Google Adwords and Facebook ads are great to drive people to visit your website and be first time buyer – which they have no problem with. Retention is what halts Nasty Gal’s progress, as customers are not coming back to buy again because of perceived low quality and value of the product. Moreover, it is difficult to deliver consistently and keep up for an apparel retailer that is driven by youth and trends.

However, what happened to Nasty Gal can be a learning lesson for us. Whatever the future holds for Nasty Gal, their founder is a genius in constructing brand. Whether the company will achieve success in restructuring or not, Sophia Amoruso is one unstoppable #Girlboss.