Rêves Studio’s First Anniversary Celebration

On April 27th, we invited Jakarta’s social media influencers and our media friends to celebrate our first anniversary at Myris Living, Senopati. We also took this opportunity to show our Fall/Winter 2017 Collection for the very first time. By opting the see now, buy now concept, our guests were able not only to see the collection in person but also to bring them home after the show.

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The Fall/Winter 2017 collection is inspired by the by modern working women of the big cities. It features many details of piping trim and glen plaid that are crafted into strong structural silhouette with colour palette of white, grey, black and nude. This collection is another confirmation of our support to women empowerment by providing the ideal clothing that represents professional women with their self-esteem and confidence.

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The collection was showcased in the architecturally significant venue with the perfectly intimate ambiance, and accompanied by music from Kimokal. The first look revealed was the Two-Toned Vest dress with the Tailored Blazer Gown ended the presentation. During the finale, guests were encouraged to look at the details of the collection then continue their experience by securing their favourite pieces of the collection.

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Check out the complete looks from the Fall/Winter 2017 collection in detail here.

We would like to extend our greatest gratitude to our sponsor who have made the event possible.

Venue:
Myris Living

Food and Beverages:
Urban Remedy
Eighteen Pies
Kreate Bar
Sababay

Shoes:
MGS World

Make Up and Hair Do:
LT Pro

Organized by:
Aptawita Media Group

 

Awe-Inspiring Set Designs from Paris Fashion Week

If the clothes are paintings, the runway set is the canvas that completes the storytelling the designer wants to express. Sometimes a plain white runway and pumping music is not enough to set the scene to send the right message across the audience. During the Paris Fashion Week we have witnessed several set designs in iconic Paris venues that brings us in for a journey including one trip to space.

Chanel

Another day, another out-of-this-world set by Chanel. By putting a 35m high rocket in the center of the set, the iconic Grand Palais was transformed into No. 5 Launch Pad. The rocket to the perfect backdrop to the intergalactic inspired collection actually blasted off for the finale accompanied by Elton John’s Rocket Man.

Miu Miu 

Fur here, fur there, fur everywhere. A beautiful lavender faux fur smothered the grand staircase and pillars on the usually beige Palais d’Iéna that heighten the colour of the collection.

Louis Vuitton 

The statues in Louvre’s central Cour Marly were the special guests for the Louis Vuitton show during the Paris Fashion Week. The marbled statues and leveled runway added extra grandeur on the already magnificent collection.

Fenty x Puma 

You now what’s happening in Fall? School. Fenty x Pum by Rihanna aptly presented their “Fenty University” collection at the The National Library of France. The audience were sitting by the library’s long table top that were turned into the runway.

Stella McCartney 

It is simply impossible not to dance where the Paris Opera Ballet perform and in a tribute to the late George Michael, and the models did just that. Guests were sitting in a circle instead of the common straight row by making use of the circular show space at Palais Garnier.

Off White 

Dry brown leaves on the floor and deciduous plants converted Palais de Tokyo into the mystical autumnal set for the Off White show. The smoke effect added an ethereal ambiance to the show.

 

Our Favourite Looks from the Paris Fashion Week

We’ve finally come to the last stop of the most exhaustive event in the fashion calendar. Paris may be the last city where they paraded the latest and highest of craftsmanship, The City of Light knows how to bid adieu. Here we are rounding up our favourite looks from Paris Fashion Week. Enjoy and see you on the next fashion week!

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Atlein
A wonderful runway debut for the newcomer with a collection full of intricate designs crafted on tricky fabrics.

 

Untitled-1-01Chloé
For those who are considering in dressing up in period drama theme, look no more. The retro-chic is still very on trend for 2017.

 

Untitled-1-02Elie Saab
These beautiful designs are for the ones who dream. Crazy as they seem but never foolish.

 

Untitled-1-03Lanvin
We are loving the stripes outwear that is rich of details from afar. Even more so in close-up with the complex-looking fabrics without making the outcome look stiff.

 

Untitled-1-04Nina Ricci
The brown coat is too die for. From the colour itself is perfect for gloomy days without being too stand out, but the look is brought together with the structural tailoring.

 

Untitled-1-06Off White
Fall/Winter is identical with coats that are covering our body contour but not for the latest collection from Off White. 

Untitled-1-05Valentino
This collection full of inspiration in playing with patterns. From toning down wild patterns with pastel coats to engaging in fabrics and colours combinations to create exquisite dresses.

 

 

Winning Looks from the Oscars 2017 Red Carpet

The Oscars are here! While the 89th Academy Awards honored the best films of 2016, we are here to appreciate the best looks on the red carpet.

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Emma Stone in Givenchy Haute Couture

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Naomi Harris in Calvin Klein

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Brie Larson in Oscar de la Renta


Viola Davis in Armani Privé


Priyanka Chopra in Ralph & Russo


Nicole Kidman in Armani Privé

Emma Roberts, 2017 Oscars, Academy Awards, Arrivals
Emma Roberts in Armani Privé


Karlie Kloss in Stella McCartney


Ruth Negga in Valentino

The Best Looks from New York Fashion Week Fall 2017

The weather in the past few days really pushes us to amp up our styling to not only look really chic but also to protect us from this cold weather. Thank goodness the New York Fashion Week last week delivered some major inspiration that we can certainly happily to apply. Here are some of the best looks from the Big Apple:

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3.1 Philip Lim 
Impeccable tailoring with a splash of romantic feel in the silhouette that translates an artful touch of feminine strength.

untitled-1-03Michael Kors
The many ways and colours in keeping us warm, involving neutral coloured knitwear to berry coloured leather coat.

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Marchesa
There’s no such thing as too much bows as Marchesa has proven. Just add them to your hair and dress.

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Calvin Klein 
A collection that involves his and hers looks, Calvin Klein delivers with that power pantsuit we’re looking for.

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Proenza Schouler 
Wearing leather doesn’t have to be so stiff, it could give a more uncomplicated cool look that is definitely the way to say goodbye to New York City.

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Tory Burch
As you do, we also still have the hollow in our heart that Gossip Girl once reside. Wearing these preppy outfits can make us feel better about it.

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Narciso Rodriguez
The era of post-athleisure is here. Say hello to comfortable yet dramatic looks to rock our world.

Best Street Looks from the Paris Couture Fashion Week

Fashionistas from around the world gathered in Paris this week for the first fashion week in 2017. The Paris Couture Fashion Week presents the art of dressmaking in the most grandiose and luxurious scale. But our eyes are not just glued to the ethereal creations made happen through the help of ‘Les petit mains’, as we are take down notes on the best street looks we ought to try this year.

Chiara Ferragni

Chiara Ferragni wasn’t the only one sporting the cool t-shirt debuted on Paris Fashion Week last year and we are certain the trend won’t stop here.

Bringing a fresh take on the monochrome style by adding a natural hue to the hue.

Who says it is impossible to be chic to wear in matching colours with your grandma?

Elevate the simple shirt and trousers look by colour-blocking as shown by Victoria Beckham.

We are loving this statement outerwear; simple yet mesmerizing.

Spring/Summer17 Runway Looks We Wish to Magically Appear in Our Closet

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John Font presented us the ultimate holiday looks with all the swell, curve and jut in the most lovely yet artistic way.
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Blue is the warmest colour and DKNY just made runway to street much easier.
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The ruffles, statement silhouettes and bold patterns; it won’t be hard in making big entrance in these looks.

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Strong looks inspired from strong women designed for strong women.

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We are loving the hint of laces, peek-a-boo cut outs and the strong embellishments. Certainly a great way to show off some skin.

 

Best Dressed at the American Music Awards 2016

It’s hard to argue but the best part of any award show is to look at all beautiful outfits donned by the most talented artists in the industry. So here are our favourite looks from American Music Awards 2016:


Less can be more which proven by Selena Gomez in this elegant red Prada dress.


Keeping the Joanne style but in all-white, Lady Gaga is sleek and crisp in Brandon Maxwell pantsuit.


Dolled up in green and glowing Elie Saab, Hailee Steinfeld completes her look with a popping lip colour.

ANDDDDD…
As a co-host, Gigi Hadid had the chance to have several outfit changes. For obvious reasons, we can’t just leave them out.

Gigi Hadid, AMAs, 2016 American Music Awards, Arrivals
The first was on the red carpet where she wore an off shoulder Robert Cavalli dress.

Gigi Hadid, AMAs, 2016 American Music Awards
All-red ensemble for the first outfit on stage in fiery red Atelier Versace gown.

Gigi Hadid, AMAs, 2016 American Music Awards
Next is the Julien Macdonald white blazer and short combo.

Gigi Hadid, AMAs, 2016 American Music Awards
Also by Macdonald, the fourth of the night is a sultry skin-tight dress with plunging neckline made out of snakeskin print.

Gigi Hadid, AMAs, 2016 American Music Awards
A contrast from the previous dress, the black turtleneck dress is designed by Nicolas Jebran.

Gigi Hadid, AMAs, 2016 American Music Awards
To end the night Gigi was in a sparkly see-through jumpsuit from Atelier Versace.

Which look is your favorite?

Nasty Gal and the Future of Fashion Ecommerce

Hope you didn’t hear it first here, but few days ago Nasty Gal announced that they have filed for bankruptcy. Take note that the Los Angeles based apparel brand filed for the Chapter 11 bankruptcy protection, which under the law of US permits them to reorganisation. Founded by Sophia Amoruso in 2006 (it was Nasty Gal Vintage at first, which she sells vintage stuffs on eBay), the fashion retailer has become one of the most sought after brand and in extend has risen up Amoruso as inspiration for women and entrepreneurs everywhere.

Here at Rêves Studio HQ, we also highly regard both Nasty Gal and Sophia Amoruso as a brand and persona that we look up to. We are definitely supporting all the #girlboss movements that are happening.

From the outside world the announcement came by as a surprise. By the end of last year, Forbes reported an estimation that the company surpassed USD300 millions in revenues. The company even opened its first offline shop in Los Angeles the year before. On the other hand, Nasty Gal is one of many apparel retailers in the past two years to face financial problems in which most of them are trend drive and youth targeted (remember Urban Outfitters, Kitson?)

So what can we learn from it? 

#Girlboss, the frank tell-all autobiography by Amoruso about the challenges of building Nasty Gal turned is a major bestseller; even a Netflix series adapted from the book is set to premiere in 2017. However, this is actually an effort for Amoruso to distanced herself from the brand demonstrated by her stepping down as CEO to be replaced by Sheree Waterson in 2015.

The success of the book and the growing movement of #Girlboss surrounding do not translate into a huge sales to Nasty Gal. It also does not help that there are many allegations about toxic environment of the company were surfacing. From negative reviews on Glassdoor, layoffs to several wrongful termination lawsuits.

Even though the company raised investments up to USD40 million in 2012 and again in 2015 for USD16 million, they had taken several missteps. First, they invested in fulfilment and logistics – including in renting a 500,000 square-foot warehouse. Other startups would have taken years to achieve that step as they usually use third-party services. Also, a shift in strategy was implemented, where they target higher-price brands backfired sales-wise. They would have move into a healthier margins if they shift to direct retail compare to working with wholesalers.

Next, they heavily invested in paid e-commerce acquisition. Google Adwords and Facebook ads are great to drive people to visit your website and be first time buyer – which they have no problem with. Retention is what halts Nasty Gal’s progress, as customers are not coming back to buy again because of perceived low quality and value of the product. Moreover, it is difficult to deliver consistently and keep up for an apparel retailer that is driven by youth and trends.

However, what happened to Nasty Gal can be a learning lesson for us. Whatever the future holds for Nasty Gal, their founder is a genius in constructing brand. Whether the company will achieve success in restructuring or not, Sophia Amoruso is one unstoppable #Girlboss.

 

Rêves Studio Presents SS2017: Brushed

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On 24th October 2016, Rêves Studio showcased a new collection for the first time to the public at Jakarta Fashion Week 2017. We were one of the finalists of CLEO Fashion Awards 2016, an annual event that has rocketed many newcomers of the fashion industry in Indonesia for the past eight years. It was a hectic day that concluded weeks of preparation and we are very grateful to be awarded as Most Innovative Local Brand by the end of the night, together with Pvra as the Most Promising Accessories Brand.

⠀⠀⠀The looks that we presented on that night are part of our upcoming Spring/Summer 2017 collection called Brushed.  Heavily inspired by arts, the collection features a lot of paint brushed details embroidery and organza. The colour palette of this collection include burgundy, nude, black and white. Since we are all about Power Dressing, blazers and tailored pants are still included in this collection.  SS2017- Brushed will not be just about a collection of garments, it will be a collection of Arts.

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We also want to give out our biggest thanks to Winston Smith for supporting us with their beautiful nude heels.