Sophia Amoruso is certainly a type of person who moves on quickly. Back in November it was announced that Nasty Gal, the e-commerce site she founded, filed for bankruptcy. The television show based on her autobiography also has resulted in unfortunate ratings and has been cancelled by Netflix after one season. As we mentioned in our previous discussion, Sophia Amoruso is a genius in constructing brand and her new venture, Girlboss Media, is becoming another exceptional brand.
Claimed to have started the brand on accident, Girlboss Media is a media company that comprises of a website (Girlboss.com), a newsletter and a podcast. It also will held “rallies”, a biannual conference event type where attendees can congregate to hear speakers with varying of topics from business and finance to beauty and health. The first Girlboss Rally was held in Los Angeles with 500 attendees for the one day conference.
Amoruso is taking claim that the new project is “a platform focused on redefining success for a new generation of women.” In which her claim is manifested by her team that are building Girlboss Media. Alison Wyatt, former Goop chief revenue officer is now its president and chief revenue officer. Taking the role of chief operating officer and editorial in chief is Neha Gandhi, who was the senior vice president of innovation and content strategy at Refinery29. Now vice president of brand strategy and partnerships is Athena Chen previously worked at Clique Media Group.
Girlboss is standing out among other female-focused outlets by first covering topics in relations to what they know best: beauty and fashion. In growing their platform, with 1.2 million USD in funding, they are also have the objective to relate to their audience by creating content across platforms that are inclusive to every type of women.
Rest assured, Girlboss Media are making their way in shaping the narrative of what it means to be #girlboss for women everywhere.