Rêves Studio joins Indonesia Fashion Forward

We are honored to be one of many emerging labels in Indonesia chosen to join Indonesia Fashion Forward (IFF) this year. Considering we only have just started a year ago, this is a development that we did not imagined to have come this soon.

IFF is a program initiated by Jakarta Fashion Week (JFW) as an effort in pushing Indonesian fashion industry to be capable in reaching the global market. It is not only to attract public audience and the media but also to seek opportunity and chance to conduct business transactions. Supported by Badan Ekonomi Kreatif Indonesia (Bekraf/Indonesia Creative Economy Agency) and partnership with British Council, IFF is a credible program which facilitates Indonesian creativity in the international scene through the help of culture exchanges made with more established countries.

As part of their program, IFF have invited Centre for Fashion Enterprise (CFE) London to give guidance to the chosen designers to grow their labels into a competitive and consistent business. Over 40 designers were given training of every aspect they will face; from business planning, branding strategy to legal aspects. As the sixth generation, we are following the footsteps of local brands before us who have stepped into the international market with the help of IFF such as: Sapto Djojokartiko, Tex Saverio and Toton.

Following the hectic yet meaningful mentoring we had last week with other brands chosen this year, we are in deep preparation for the upcoming events and activities that we cannot wait to share with you. Meanwhile, let’s take a look at some of the pictures taken during our mentoring session.

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